Judul asli :"Marketing Management"
No Inv.: 4412-4416/P/99/5c
The issue of data quality is as old as data itself. However, the proliferation of diverse, large-scale and often publically available data on the Web has increased the risk of poor data quality and misleading data interpretations. On the other hand, data is now exposed at a much more strategic level e.g. through business intelligence systems, increasing manifold the stakes involved for individu…
Bibliografi : hlm. 302-305
No Inv.: 71230/P/00/1c
No Inv.: 66821-66822/S/00/2c~90220/S/Perp/03/1c
No Inv.: 68142/S/00/1c~77972/S/01/1c~130102/SM/Perp/11/1c
The Information Systems (IS) discipline was founded on the intersection of computer science and organizational sciences, and produced a rich body of research on topics ranging from database design and the strategic role of IT to website design and online consumer behavior. In this book, the authors provide an introduction to the discipline, its development, and the structure of IS research, at …
No Inv.: 74751-74756/P/01/6c