Judul asli : "Marketing Management, Strategies and Programs"
Judul asli : "Competing for the Future"
Judul asli : "The Portable MBA in Strategy"
No Inv.: 74610-74614/P/01/5c~100651-100653/P/Perp/05/4c
Judul asli : "The Skill of Communicating"
No Inv.: 84043-8407/P/Perp/02/5c~103900-103904/P/Perp/06/5c
No Inv.: 327-331/P/Perp/94/5c
Bibliografi : hlm. 345
Judul asli : "The Portable MBA in Marketing"