Gaya APA

Toyne, B., Walters, P, G. (1993). Global marketing management : a strategic perspective (2nd ed). Boston, MA: Allyn and Bacon.

Gaya MLA

Toyne, Brian., Walters, Peter, G.P.. "Global marketing management : a strategic perspective". 2nd ed Boston, MA: Allyn and Bacon, 1993. Text.