No Inv.: 14756/P/Perp/94/1c
No Inv.: 124197-124199/P/Perp/10/3c
No Inv.: 2447-2448/Perp/85/2c
Disertai CD-Rom
Bibliografi : hlm. 309 No Inv.: 144308/SM/Perp/14/1c~135665/SM/Perp/13/1c
Judul asli : "Principles of Marketing"
No Inv.: 107259/S/Perp/06/1c
No Inv.: 11637-11640/P/93/4c~13236-13240/P/94/5c~307-308/P/99/2c~84348-84352/P/Perp/02/FS/2c~108354/S/Perp/06/1c~121180/PH/Perp/09/1c
Bibliografi: hlm. 211No Inv.: 085/S/Perp/92/1c~4020-4024/P/00/5c~113876-113877/P/Perp/08/1c~118380-118382/P/Perp/09/3c~125566-125570/P/Perp/10/5c~128861/PSM/Perp/10/1c
Bibliografi : hlm. 153-154